How to Spice your Website
So you want to improve how your website looks? Perfect! All you need to do is to learn a few tricks here and there. Here’s a rundown of the most basic.
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Develop a Plan
Sure, you want to give your website a facelift but don’t do it without a plan. Determine which pages your visitors are going to view and the content you want them to read. What do you want to convert with your content? Do you need to create a sales funnel and so on? In short, it is all about getting answers to the right questions and most importantly in the correct order.
Clean your Website
What’s on your site can lower the value and make the message you are trying to convey ambiguous. So, be sure to get rid of complex animation and stock images. You may want to get rid of content that is too long as well.
Statistics indicate that your audience is likely to pay attention to a specific page of about eight seconds, so your first impression has to be on point. Consider using images only where needed and divide your content into different sections.
Include Share Buttons
We are living in an era of social media so you should make your content sharable. Include social buttons on your website at the top or bottom of your blog post. Think of these as simple, no pushy tools that allow you to share your content across multiple social media platforms.
Call to Action is Essential
See, driving visitors to your website is hard. You should, therefore, make sure that they know what to next after landing on your site. In other words, you must provide a sense of direction. You will do this by placing the call to action buttons strategically within your site. Again, it is critical to mention at this point that you shouldn’t spam your website with lots of call CATs.
Use the Right Images
The images that you use on your site must fit the type of message that you are trying to convey. You can choose from a host of free photos. The idea is to bring a sense of realism to your marketing efforts.
The Bottom Line
You don’t have to be a web designer to change how your website looks. Still, you must get well acquainted with what you need to do to make sure that you get the desired results. Don’t forget to make sure that your site is easy to navigate.
The last thing a visitor wants is a site that looks disorganized or with a confusing navigation interface.