ECCB 14Online Magazine


How to Spice your Website

How to Spice your Website

So you want to improve how your website looks? Perfect! All you need to do is to learn a few tricks here and there. Here’s a rundown of the most basic.

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See, you will need premium Photoshop Documents to spruce up things on your website. More than that, you may want coded web GUIs to improve the user’s overall experience. In most cases, you might have to part with some money to get these. However, you can visit PixelBin to download premium PSD and coded GUI resources without paying a cent! How nice!

Develop a Plan

Sure, you want to give your website a facelift but don’t do it without a plan. Determine which pages your visitors are going to view and the content you want them to read.  What do you want to convert with your content? Do you need to create a sales funnel and so on? In short, it is all about getting answers to the right questions and most importantly in the correct order.

Clean your Website

What’s on your site can lower the value and make the message you are trying to convey ambiguous.  So, be sure to get rid of complex animation and stock images. You may want to get rid of content that is too long as well.

Statistics indicate that your audience is likely to pay attention to a specific page of about eight seconds, so your first impression has to be on point.  Consider using images only where needed and divide your content into different sections.

Include Share Buttons

We are living in an era of social media so you should make your content sharable. Include social buttons on your website at the top or bottom of your blog post. Think of these as simple, no pushy tools that allow you to share your content across multiple social media platforms.

Call to Action is Essential

See, driving visitors to your website is hard. You should, therefore, make sure that they know what to next after landing on your site. In other words, you must provide a sense of direction. You will do this by placing the call to action buttons strategically within your site. Again, it is critical to mention at this point that you shouldn’t spam your website with lots of call CATs.

Use the Right Images

The images that you use on your site must fit the type of message that you are trying to convey.  You can choose from a host of free photos. The idea is to bring a sense of realism to your marketing efforts.

The Bottom Line

You don’t have to be a web designer to change how your website looks. Still, you must get well acquainted with what you need to do to make sure that you get the desired results. Don’t forget to make sure that your site is easy to navigate.

The last thing a visitor wants is a site that looks disorganized or with a confusing navigation interface.

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What is Comprehensive Coverage?

Comprehensive coverage, also known as “other than collision” or simply “comp” covers your vehicle for physical damage brought about by anything else other than collision including;

  • Theft
  • Vandalism
  • Glass damage (broken windshield)
  • Damage resulting from hitting an animal or bird
  • Damaged caused by falling objects or missiles
  • Fire
  • Floodwaters
  • Damage resulting from severe weather
  • Damage from natural disasters such as hurricanes, tornados or wind storms

Cost of Comprehensive Coverage

There are a couple of factors that determine the cost of your car’s comprehensive insurance such as:

  • The value of your auto
  • Age of the driver
  • Where you will drive your car
  • Driver’s experience
  • Estimated annual mileage

While these may be the benchmarks for determining the cost of your auto’s comprehensive coverage, it is advisable that you shop around before settling for a particular insurer. Different insurance companies will have varying rates, and you may also consider comparing quotes online to find the cheap insurance that still caters for your needs. After all, you want a cover that will take care of your needs at the lowest possible premium.

Comprehensive Coverage and Deductibles

Most comprehensive coverage policies come with a deductible. For starters, the deductible is the amount your insurer requires that you pay out of your pocket if your car gets involved in an accident. Most of the times, the value of your car determines how much deductible you will pay – therefore the higher the car’s worth, the higher the deductible.

If you are looking for ways to save on your comprehensive coverage premium, you may opt for a higher deductible. However, it is essential that you gauge your ability to afford the deductible for settling for a specific amount. Keep in mind that most companies will not take up your claim unless you pay the deductible. Nonetheless, some insurance companies offer zero deductible on comprehensive coverage, so you need to check with your insurer.

Who Needs Comprehensive Coverage?

Comprehensive coverage is not mandatory in any state. Most states are concerned about the liability coverage. However, if your plan to use your car for leasing or if it is under a financing plan, the funding company will ask that you buy comprehensive coverage. You may also want to insure your vehicle comprehensively as a protection measure against possible losses.

Go for an Affordable Financing Plan

Picture a scenario where you have bought a second-hand minivan under financing, for instance. At the very least, you need to make sure that you will still have your minibus on the road even after a fatal crash. Failure to get a comprehensive cover, therefore, means that you will have to service the loan with no vehicle to show for it. Speaking of financing, be sure to visit to discover a reasonable loan scheme that can allow you to own a second-hand van without straining your wallet.

In Conclusion

If your car is old, you may choose not to purchase the comprehensive coverage. Insurance experts recommend that you take a comprehensive cover if your vehicle is worth over four thousand dollars.

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Top 4 Instagram Best Practices Experts Haven’t Told You

A visual social network provides a unique opportunity to help you advertise your products or services to people beyond borders. With the rise in e-commerce, you have the perfect opportunity to get more customers and build a customer base that you won’t even believe.

Why Should You Consider Instagram Advertising?

Every advertising platform gives the marketer unique advantages that might help him align with broader campaign goals. As a visual network, Instagram is all about giving you a platform that you can express yourself in a different way. It offers you more inspiration, new strategies and better branding.

With a business that looks to tell the customer new stories each day, Instagram gives you various tools to use for your campaigns. The image-centric nature of the platform makes it perfect for capturing the attention of the consumer in a way that customers are looking for, and in a way that other platforms might not match at all.

So, what should you consider when going into Instagram advertising?

Maintain a Consistent Tone

Make sure the tone you adopt for your ads matches closely with the brand. For instance, make use of the same terminologies in your captions. Having consistency in tone reinforces the experience a user has with your brand, and it also helps your customers to relate to the brand and identify with it easily.

Have a Consistent Presence

Just like a physical store, you need to make sure you offer the customer a consistent presence on the platform. This means you need to give them a sense of your business, what you offer, the location and the opening hours. You can do this by feeding your customers with content regularly and consistently. The flow of content needs to match with your availability.

Don’t post content when you aren’t available to answer questions that the customers will direct to you.

Leverage Instagram Tools

You need to take control of the various tools that Instagram offers to your business. Among these tools is the shopping option that is available to Instagram business accounts. If you are running a personal account, then you need to switch it to a business account so that you can advertise your products and give the buyers a chance to purchase them right off Instagram.

You also need to use the analytic tools that Instagram offers, especially to businesses and brands. Explore each tool to understand what kind of analysis it provides, and what information you get in return before you go ahead to use it.

Using these tools helps you to know what to do and what not to do to grow your Instagram account. Knowing what to do helps you expand your reach. Fred Harrington talks about this aspect of any Instagram advertising process, and the results are all about becoming more visible on the platform.

Aim for Conversion

There is nothing as frustrating as putting in all your efforts only to get a few likes and followers. The aim of Instagram advertising is to get the word out about your products and services. This word is supposed to bear fruits in the form of conversion. Conversion is simply selling more to buyers, or convincing more people to subscribe to a service.

The adverts you put up need to help you get more loyal followers as well. With a tailored campaign on the platform, this is possible.

The Lowdown

Instagram success is all about achieving the goals you set out to achieve. One of the ways to do this is to advertise on the platform. This is imperative if you are selling a product or offering a service to the users.

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The Need for GDPR Compliance

With the new GDPR looming, you may be one of the few companies frantically trying to beat the deadline. You must be on your toes day and night trying to streamline your process and come up with new strategies to make sure you are not caught flat-footed when the inspectors come knocking.

Even if the past projects don’t fall within the requirements of the new regulations, it is a fact that upcoming projects in your company will include an element of GDPR, which means you need to be fully prepared for anything.

The Basics

So, why is everyone talking about GDPR, and how different is this law compared to the previous legislation that has been in effect?

    1. The Scope

First, GDPR goes well beyond merely safeguarding client data against misuse. Traditionally, the former law targeted email addresses and telephone numbers; GDPR goes beyond this. It seeks to apply strict rules against any data that relates to EU citizens, including names, usernames and IP addresses.

Additionally, there is no clear distinction between the information that you hold on a personal or business or individual capacity – the whole data is classified as personal data that identifies your client and is therefore regulated by the GDPR.

This scope is the one that has made businesses to sit up and notice and try to comply. The strict interpretation of the law forces the business to comply with the new regulations. To make things even more stringent, the rule doesn’t not only apply to the data that is acquired after 25th may 2018, but also the information that you already have in your database.

    1. Consent

You need to gather approval for any actions you intend to take on the data. Conventionally, you only asked for permission when you needed to use the data. This isn’t sufficient anymore. This means that if you buy a list of contacts from a vendor to use for marketing purposes, you stand to be prosecuted. The action of purchasing contact list is not obsolete and attracts hefty fines.

So, if you have a list of clients whom you have sent marketing messages before, without them giving you consent, you need to discard it or get their consent.

The Steps to Compliance

With just a few days to the deadline, you need to be already compliant. If you aren’t, you need to start the process immediately. The best way to do this is to make sure you get a company to help you. Don’t go for just any company but opt for a company that understands, and has experience working in information security to put the various modules in place and to make sure you beat the deadline.

    1. Know Your Data

You need to map your data and understand the kind of data you hold in the database. You need to know how the data is stored and accessed by the business, a process that helps to point out any compliance gaps and helps you take the necessary steps towards compliance. You are also seeking to understand the areas that need consent and how you can implement it.

    1. Appoint the right staff.

You need to appoint the right staff to handle the compliance process. One personnel you must have is the Data Protection Officer. This will be in charge of all aspects of GDPR will also act as the primary contact between the company and the authorities.

    1. Train the Team

You need to make sure that anyone with access to the data receives the necessary training within the context of GDPR.

Final Thoughts

Make sure you stay within the regulations when GDPR sets in. To do this, you need to be fully prepared.

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What are the Benefits of Vinyl Records?

If you are not really in the know about vinyl, you may be amazed to hear that vinyl records are still selling. And they are selling well. Vinyl is so popular that even Sony started producing vinyl again. It has become so popular that there are now websites that will advise those new to the genre on everything from buying equipment to storing records. A notable example of one of those sites is Vinyl Vintage where they have reviews and buying guides and their recommendations.

All of this is great news to those of us who remember it from the first time around. But what about the younger generations? Do they look at vinyl records and don’t see the point? I hope not, but let’s remind ourselves of the benefits of vinyl records.

The Sound

Making vinyl records is an art. Listening to a vinyl record lets you appreciate that art. The listening experience of listening to music on vinyl is like no other. When you listen to vinyl, not only do you hear the song, but you hear all the component parts that make up the song. You hear a greater depth to the music. You also hear the noise of the music being played. You might hear the odd scratch, and the noise of the stylus moving over the record. All of this adds to the whole listening pleasure.


Anyone who remembers original vinyl can’t help but feel nostalgic when listening. Buying a vinyl record was a whole event. Going to the record store with your friends. Either after school or on a Saturday. Flicking through the stacks of records, finding one you liked. Admiring the cover. Then rushing home and putting it on the record player. Turning the volume down when your dad complained it was too loud.

Listening to a vinyl record just brings those memories back.Even the smell of a vinyl record awakens these old feelings. Who doesn’t remember the first vinyl record they bought.

Your Collection

It’s impossible to have 1 vinyl record, or even 5 or 10. Vinyl is loved so much that records become an extensive collection. Vinyl records also retain a lot of their value so you could sell your records for a profit. Not that you would because you love your collection.

The Art

First time around, the album covers were as important as the actual vinyl record. Many album covers became iconic, in their own right. When the album cover ‘Sgt Pepper’ was made, it was the most expensive album cover ever made. It became an art masterpiece. The album ‘Abbey Road’ was released in 1969. To this day, people still recreate the cover on the very same crossing. That cover is so famous but shows neither the band name nor the album name. You can’t get that from a playlist.

Listen to the Whole Record

When you stream music, or listen to a playlist, you can easily skip songs and move onto the next one. It is not easy to do with vinyl so you just listen to the whole album without skipping any songs. This does broaden your musical knowledge and gives you a better appreciation of the whole album, rather than the one track you liked.


Some people love vinyl records for the whole tactile experience you get. It is an event from taking the record out of the cover, to putting the stylus down on the record. You need to take care of a vinyl record. You need to learn how to handle it. You need to clean it, keep it in its sleeve and store it in the cover. However, caring for your vinyl collection is worth the time and little effort that it requires.

For the Generations

A vinyl collection is just that, a collection. Like a collection of anything, it can be handed down in the family. It is great to remember your father listening to records you are now listening to, and then think about handing it down to your children.

Whether you’re a first-timer, or an old timer, listening to a vinyl record is the best way to listen to music. People say that listening to a vinyl record is an experience, and it is. One to be treasured.

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Making Money on Instagram

What was meant to be a simple photo-sharing app has become a force to reckon with, albeit in just a few years. Since the launch of Instagram Stories in August 2016, the growth of this platform has simply exploded with its user base doubling.

This growth goes to show how well users respond to high-quality visual-driven content. With the growth hitting new heights every year, is a fact that the trend won’t stop any soon.

No matter how you see it, People love Instagram because they can communicate with just a few images. In fact, many people are now opting for Instagram over Google when searching for images.

But few people have failed to take advantage of this platform for monetary gain. So, where should you start?

Reach, Influence

You first need to reach out to an audience that will eventually buy from you. Instagram allows you to forward your message to as many fans as you can. If you can post at the right time, and use the right hashtags the proper way, you can reach more people organically as compared to other social media networks.

Grow Your Audience

You might reach out to an audience, but if the audience is small, you won’t make so much out of it.

You need to grow your audience by getting more followers.

The best way to do this is to come up with relevant and high-quality content that attracts users to your page. However, doing it manually takes time, and might not be the best way for a busy person like you. You can use software to grow your audience. Visit The Small Business Blog to find out more about this and get the best service to give you genuine followers.

Engagement is Key

Making money on Instagram is similar to making money in the real world. You find a market, engage the participants in the market and then convince them to buy your item.

On Instagram, you find a niche market, attract users to your page and engage them to convince them to buy whatever you offer.

What if your followers are cold? You put a post expecting hundreds of comments and only a measly few turn up. This means you are doing everything wrong. Your posts might be irrelevant or you are not unique. Take time to find what drives your audience and give them the content.

Don’t Waste Your Link

Whether you are an established business or you are just starting out, you need to make sure your link works for you. You need to redirect your users to your landing page so that they can see what you offer, and possibly make a purchase.

In Closing

When many people are gathered on a single platform, the possibility of making money is huge. Instagram, apart from being a social platform for sharing your photos, gives you a chance to make money as well. You can do this by growing a targeted audience that knows what you sell and is ready to buy.

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The Need for Student ID Cards

Student ID cards are an excellent feature when it comes to identifying your students and keeping them safe. In an environment where students move from one place to another, having a student ID card system in place is the best strategy you can come up with. Let us look at how you can acquire these cards.

Understand the Need for the Cards

First, you need to understand why you need the cards in the first place. For starters, you need these cards for identification purposes. The card will carry vital information regarding the student, his parents, any special conditions and the school. The student ID card will allow the student to access areas that are reserved for students only and also to get student discounts.

Come Up With the Design

You need to come up with a unique design for your students. Make sure the design incorporates the name of the student, the age, class, registration number and the photo if necessary. The design should also incorporate the colors of the institution. You can also incorporate a logo in the design to make sure the design stands out.

Designing the ID card is easy, all you have to do is to go to and choose a template for your needs. Using a template makes it easy and quick for you to design the ID card.

You can come up with different designs for the different grades so that it is easy to distinguish them. One way to achieve this is to use different colors for the different grades. This is easy when using templates because all you have to do is change the color scheme.

Know How Many Cards You Need

You will make an order for the number of cards depending on the number of students in the school. Remember that you might be enrolling new students soon, which means you need to retain the template you use when designing the cards.

Additionally, students lose their cards easily, which requires you to store the templates of each student for easy re-printing.

Make an Order for the Cards

After you have designed and determined the number of cards you need, the next step is to make the order. Placing an order in bulk allows you to enjoy the discounts that come with bulk ordering.

The Use of the Cards

After you receive the cards, you need to teach the students on how to use them. For instance, you can tell them about the importance of these cards and why they need to carry them everywhere they go. To make it easy for them, make sure you have the cards laminated or use plastic cardholders to protect the cards.

In Closing

You need to make sure you have the right kind of cards for your students. The cards need to have information that will help identify the student in any situation. The cards will also give the student the identity they need to make use of special discounts meant only for them.

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