ECCB 14Online Magazine

February, 2019

How to Spice your Website

How to Spice your Website

So you want to improve how your website looks? Perfect! All you need to do is to learn a few tricks here and there. Here’s a rundown of the most basic.

Check Out Pixel Bin

See, you will need premium Photoshop Documents to spruce up things on your website. More than that, you may want coded web GUIs to improve the user’s overall experience. In most cases, you might have to part with some money to get these. However, you can visit PixelBin to download premium PSD and coded GUI resources without paying a cent! How nice!

Develop a Plan

Sure, you want to give your website a facelift but don’t do it without a plan. Determine which pages your visitors are going to view and the content you want them to read.  What do you want to convert with your content? Do you need to create a sales funnel and so on? In short, it is all about getting answers to the right questions and most importantly in the correct order.

Clean your Website

What’s on your site can lower the value and make the message you are trying to convey ambiguous.  So, be sure to get rid of complex animation and stock images. You may want to get rid of content that is too long as well.

Statistics indicate that your audience is likely to pay attention to a specific page of about eight seconds, so your first impression has to be on point.  Consider using images only where needed and divide your content into different sections.

Include Share Buttons

We are living in an era of social media so you should make your content sharable. Include social buttons on your website at the top or bottom of your blog post. Think of these as simple, no pushy tools that allow you to share your content across multiple social media platforms.

Call to Action is Essential

See, driving visitors to your website is hard. You should, therefore, make sure that they know what to next after landing on your site. In other words, you must provide a sense of direction. You will do this by placing the call to action buttons strategically within your site. Again, it is critical to mention at this point that you shouldn’t spam your website with lots of call CATs.

Use the Right Images

The images that you use on your site must fit the type of message that you are trying to convey.  You can choose from a host of free photos. The idea is to bring a sense of realism to your marketing efforts.

The Bottom Line

You don’t have to be a web designer to change how your website looks. Still, you must get well acquainted with what you need to do to make sure that you get the desired results. Don’t forget to make sure that your site is easy to navigate.

The last thing a visitor wants is a site that looks disorganized or with a confusing navigation interface.

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Precautions When Investing In New Markets

Precautions When Investing In New Markets

If you have some money and are looking for an area to invest in, you can explore new markets that are not so much crowded. You may have heard of success stories where shrewd investors stake in new markets and move to the next when the current one becomes flooded. You can also join such a market if you are not scared of the uncertainties of such markets. The cannabis industry is such a market that has been in existence for a long time, but its commercial bit started attracting investors in the last few years. The following are some of the precautions to take to succeed in this market.

Invest in market research

Some entrepreneurs anticipate the views they can rake in a new market and forget to carry out due diligence. You have to identify your target customers and their feeding habits. For instance, when you take CBD products, do your target market have the purchasing power? What are their takes on the general cannabis industry? Do not be misled by the success of other people in different regions because buying habits are not the same. You have to understand the demographics and do some basic analyzes to determine whether your products will sell or not.

Understand the legalities in the new market

The problem with new markets is that most of the times there are few guidelines on how you should conduct your business. Some of the mistakes that you make while in the early stages of your business might come to haunt you later. For instance, the regulations in the cannabis market differ from one region to the other. You should thus seek legal advice from different stakeholders to ensure that you are on the right track. Check out what applies in your area and keep yourself updated on the unfolding in this area as well.

Identify potential collaborators

Exploring and making it in a new market all on your own is not a walk in the park. You may need some hand-holding or even partnering with some other players if you want to make a difference and realize your goals. Still, on the cannabis market, you should be looking for organizations such as CBD Trust – a partner you can rely on that will give you all the information you need on this market. Such a partner will go a step further and review various products and provide buying information to make your experience worthwhile.

Focus on creating a brand

When most people enter an emerging market, they offer products without any differentiation. The reason behind this trend is because there is not much competition in the early days. However, you should focus on building your brand which will make it hard for new entrants to displace your authority in the market. Keep up with the current trends and learn what is selling and what is not. Ensure that your products are unique and something that fulfills customers’ needs. Invest in innovation and be the first one to roll new products.

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Daytime Naps and Massage Could Aid Memory and Learning

Daytime Naps and Massage Could Aid Memory and Learning

Sleeping for 45 to 60 minutes during the day can help improve learning and memory by up to 5 times according to a study published in the journal Neurobiology of Learning and Memory.

While this is not the first time napping is being linked with enhanced memory performance, the latest study seeks to reveal exactly how naps affect the brain to trigger this outcome.

Alex Mecklinger, the lead author of the study and his team of researchers, requested 41 participants to take part in the project that led to the new revelations.

Memory and Reading

The researchers revealed 90 single words and an additional 120 unrelated pair of words to the participants and requested that each subject memorizes the words.

According to the researchers, the unrelated pair of words was shown to reduce the likelihood that the participants may remember the words if they used them frequently in their daily engagements.

Mecklinger explains that showing the participants familiar words would have taken away the essence of the research. He adds that by using a strange combination of words such as milk-taxi, the volunteers would be forced to use the particular memory of the related episode in the hippocampus.

The Test

Later on, the participants were subjected to a memory test to see how many words they would recall. Twenty-one participants were then asked to take a nap of up to 3 hours and the rest told to watch a DVD.

Sleep Spindles

The team then studied the brain activity of the sleeping subjects through electroencephalogram (EEG) with a particular emphasis on sleep spindles. Sleep spindles are activities that take place in the hippocampus, the brain’s region that is essential for the consolidation of memory.

Mecklinger and his team say that they suspected that during sleep spindles, certain types of occurrences consolidate in the hippocampus.

After 3 hours of sleep and watching the DVD all the participants were subjected to the same memory test to see how much each group could remember.

The team established that the subjects who napped for about 40 to 60 minutes remembered the word pairs by fivefold compared to their counterparts who watched the DVD.  The researchers further noted the memory of the group that took a nap was as good as it was when they first undertook the test.

The team also says the improved memory recall and learning are directly related to a higher number of sleep spindles in the EEG. It is, therefore, correct to argue that sleep spindles play an essential role in improving memory, the researchers conclude.

Massage

On top of that, Mecklinger and his researches claim that massage can help active cells in your brain and by extension, improve your memory as observed in all the participants.

Foot massage, to be specific, triggers an increased flow of blood throughout your body, improving your overall alertness. Sounds interesting, right? Sure. And now, you can view a great collection at Free Your Spine of the best foot massagers on the market. And the beauty of it is that you don’t have to leave a hole in your wallet to own one. Nice!

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