ECCB 14Online Magazine

June, 2018

Top 4 Instagram Best Practices Experts Haven’t Told You

A visual social network provides a unique opportunity to help you advertise your products or services to people beyond borders. With the rise in e-commerce, you have the perfect opportunity to get more customers and build a customer base that you won’t even believe.

Why Should You Consider Instagram Advertising?

Every advertising platform gives the marketer unique advantages that might help him align with broader campaign goals. As a visual network, Instagram is all about giving you a platform that you can express yourself in a different way. It offers you more inspiration, new strategies and better branding.

With a business that looks to tell the customer new stories each day, Instagram gives you various tools to use for your campaigns. The image-centric nature of the platform makes it perfect for capturing the attention of the consumer in a way that customers are looking for, and in a way that other platforms might not match at all.

So, what should you consider when going into Instagram advertising?

Maintain a Consistent Tone

Make sure the tone you adopt for your ads matches closely with the brand. For instance, make use of the same terminologies in your captions. Having consistency in tone reinforces the experience a user has with your brand, and it also helps your customers to relate to the brand and identify with it easily.

Have a Consistent Presence

Just like a physical store, you need to make sure you offer the customer a consistent presence on the platform. This means you need to give them a sense of your business, what you offer, the location and the opening hours. You can do this by feeding your customers with content regularly and consistently. The flow of content needs to match with your availability.

Don’t post content when you aren’t available to answer questions that the customers will direct to you.

Leverage Instagram Tools

You need to take control of the various tools that Instagram offers to your business. Among these tools is the shopping option that is available to Instagram business accounts. If you are running a personal account, then you need to switch it to a business account so that you can advertise your products and give the buyers a chance to purchase them right off Instagram.

You also need to use the analytic tools that Instagram offers, especially to businesses and brands. Explore each tool to understand what kind of analysis it provides, and what information you get in return before you go ahead to use it.

Using these tools helps you to know what to do and what not to do to grow your Instagram account. Knowing what to do helps you expand your reach. Fred Harrington talks about this aspect of any Instagram advertising process, and the results are all about becoming more visible on the platform.

Aim for Conversion

There is nothing as frustrating as putting in all your efforts only to get a few likes and followers. The aim of Instagram advertising is to get the word out about your products and services. This word is supposed to bear fruits in the form of conversion. Conversion is simply selling more to buyers, or convincing more people to subscribe to a service.

The adverts you put up need to help you get more loyal followers as well. With a tailored campaign on the platform, this is possible.

The Lowdown

Instagram success is all about achieving the goals you set out to achieve. One of the ways to do this is to advertise on the platform. This is imperative if you are selling a product or offering a service to the users.

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Instagram Marketing for Night Clubs & Bars

With over 60 million images uploaded on Instagram daily, Instagram is a channel that you can use to let users share pictures of your establishment. And since the platform is more mobile based, it is the best option to engage users when they visit your bar and the only access to the internet is through their mobile phones.

Now that you have signed up for an account on Instagram, what next?

Know What to Upload

As a nightclub, you need to know what photos to upload to capture the interest of the audience. The photos you choose need to be relevant to the establishment.

Top considerations include copies of banners, posters or newsletters that you have come up with. You can also post pictures of patrons that have come to the bar on a certain day (with their permission of course). You can also post images of the DJ, musician, live band, dancers, and bartenders.

If you hold a contest, post images of the winners and their prizes. If you have VIP rooms, give the users a peek into the glamorous ambience that makes up these rooms.

Use the Right Hashtags

When it comes to making sure the content you share is discovered, you need to add in some hashtags. Hashtags act like keywords to make your content get discovered.

If you don’t know what to look for in terms of hashtags, visit the page of a competitor and find out what kind of hashtags are trending. You can pick a few general hashtags from his page and use them on your posts as well. Additionally, come up with hashtags that are specific to your nightclub. Incorporate the name of the club to make it easy for patrons to find you.

Have Contests to Entice the Audience to Share Images of Yoru Nightclub

One of the ways to get more followers and retain the ones you have is to run a contest. The contest should make the audience to share images about the nightclub on Instagram with certain hashtags. This means that a person must visit the bar to take a photo, which in turn translates into more business for your establishment.

The gift can be anything from a gift voucher to a drink or cash. To make the contest more appealing, you can share the photos of previous winners of the contest with their prizes to show that it isn’t a scam at all.

Engage

Don’t be so focused on sharing images that you forget to talk to your audience. Instagram is a social media platform, and you need to take it this way at first before anything else. So, get the audience talking by posting questions, asking for suggestions and coming up with engaging posts.

Post a picture and tell the audience to caption it. This starts off a conversation that you can follow and moderate.

Use Re-gramming

Re-gramming is to Instagram as retweeting is to Twitter. Search for images that are tagged at your location and the ones that use your hashtags. Share these images with your followers. This tells the customer that you took time to appreciate his post, and it builds loyalty among the customer.

Use a Bot

Since you won’t have the time to post regularly, you can come up with relevant content and use a bot to schedule the posts. Using bots highlighted on Medium gives you fast Instagram growth like no other. Make sure you choose the right bot to enjoy the benefits.

Finally…

Use these tips to make sure you have the best Instagram experience not only for you but your customers as well.

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